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lowrance Fishing

HDS Pro

See more and catch more with the new HDS® PRO fishfinder/chartplotter. Watch fish react to your lure live with new, high-resolution ActiveTarget® 2 Live Sonar, and find fish and holding structure with new, ultra high-definition Active Imaging™ HD. Quickly find fishing areas with the latest and most detailed C-MAP® charts and get full fishing system networking with expanded boat control from bow to stern.

HDS Pro

See more and catch more with the new HDS® PRO fishfinder/chartplotter. Watch fish react to your lure live with new, high-resolution ActiveTarget® 2 Live Sonar, and find fish and holding structure with new, ultra high-definition Active Imaging™ HD. Quickly find fishing areas with the latest and most detailed C-MAP® charts and get full fishing system networking with expanded boat control from bow to stern.

Elite FS

The Elite™ Fishing System (FS) combines the power of Lowrance’s proven and newest fishfinding tools with an easier to use and install display. From ActiveTarget live sonar and extreme high-resolution Active Imaging™ with Lowrance CHIRP sonar, SideScan and DownScan Imaging™ to preloaded C-MAP® Contour+ Fishing Maps, Elite FS gives you all the tools you need to find and catch more fish.

Elite FS

The Elite™ Fishing System (FS) combines the power of Lowrance’s proven and newest fishfinding tools with an easier to use and install display. From ActiveTarget live sonar and extreme high-resolution Active Imaging™ with Lowrance CHIRP sonar, SideScan and DownScan Imaging™ to preloaded C-MAP® Contour+ Fishing Maps, Elite FS gives you all the tools you need to find and catch more fish.

Hook Reveal

The HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including Autotuning Sonar, SideScan and DownScan ImagingTM and now FishRevealTM, which makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan ImagingTM on one screen. Whether you’re fishing a local spot or unfamiliar water, find the best fishing areas with preloaded US Inland mapping, or map uncharted water – in real time – with Genesis Live.

Hook Reveal

The HOOK Reveal makes fishing easier, delivering powerful performance with proven fish-finding tools including Autotuning Sonar, SideScan and DownScan ImagingTM and now FishRevealTM, which makes fish easier to see by combining the benefits of Lowrance CHIRP sonar and DownScan ImagingTM on one screen. Whether you’re fishing a local spot or unfamiliar water, find the best fishing areas with preloaded US Inland mapping, or map uncharted water – in real time – with Genesis Live.

Ghost Trolling Motor

Never spook another fish with the Ghost brushless motor, which delivers 25-percent more power and 60-percent greater efficiency, allowing you to silently cover more water, easily anchor when and where you want – even in strong winds – and stay on the water longer without draining your battery. With integrated Lowrance sonar options – like Ghost 360 – waypoint anchoring, and a three-year warranty, Ghost is the new standard for your trolling motor upgrade. Available with 47-, 52- and 60-inch shafts. 

Ghost Trolling Motor

Never spook another fish with the Ghost brushless motor, which delivers 25-percent more power and 60-percent greater efficiency, allowing you to silently cover more water, easily anchor when and where you want – even in strong winds – and stay on the water longer without draining your battery. With integrated Lowrance sonar options – like Ghost 360 – waypoint anchoring, and a three-year warranty, Ghost is the new standard for your trolling motor upgrade. Available with 47-, 52- and 60-inch shafts. 
Catching fish is easier when you can see them interacting with structure and responding to your lure – in real time – with Lowrance® high-resolution ActiveTarget® 2 Live Sonar. Quickly recognize if your lure presentation is working or if you need to make an adjustment to get fish to strike – information that is harder to get from traditional sonar or structure imaging.  It’s easy. Drop your lure on a fish and watch the catch unfold in real time – from the fish striking your lure to reeling the fish to the surface – you’ll see it all in incredible detail.

Active Target 2 Live Imaging

Active Target 2 Live Imaging

Catching fish is easier when you can see them interacting with structure and responding to your lure – in real time – with Lowrance® high-resolution ActiveTarget® 2 Live Sonar. Quickly recognize if your lure presentation is working or if you need to make an adjustment to get fish to strike – information that is harder to get from traditional sonar or structure imaging.  It’s easy. Drop your lure on a fish and watch the catch unfold in real time – from the fish striking your lure to reeling the fish to the surface – you’ll see it all in incredible detail.

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